Archive of BMW Motorrad Club Cape (2006 - 2019)

Dear Motorcycle Riders, Within the last few years BMW Motorrad put a lot of effort into repositioning its brand image. New segments were introduced, new models launched, marketing communication was altered and considerable attention was drawn towards motorsports. - What do you think about these actions? Did your personal impression towards BMW Motorrad change? Have you ever heard of BMWs S 1000 RR superbike? Why do you ride a BMW? Why would never ride one? Whether you a ride a BMW or not – Every piece of input is vital for us! Why am I asking all these questions? - My name is Hermann Riess and I am currently writing my Master Thesis for the International Marketing Strategy and Communication Department of BMW Motorrad in Munich. I have developed the following online-questionnaire to gain insights into your perceptions, opinions and overall impressions towards motorcycle manufacturers in general and BMW Motorrad specifically. http://www.onlineforschung.org/bmw_mot?set=US I hope you will take the time to complete this questionnaire. It should take you about 8-10 minutes to complete this survey. As an incentive 10 BMW Motorrad merchandise items will be raffled. Yours sincerely Hermann Riess